Selected freelance UI/UX work — website design, landing pages, mobile app UI, and SaaS product design for fitness, food delivery, healthcare, and operations.
Hero CTA click rate
+38%
Membership path drop-off
−42%
FORGE
Build your strongest self
A conversion-focused athletic club site — dark, high-contrast branding with a clear path from hero proof to membership, classes, and trainers.
+38%
Hero CTA click rate
−42%
Membership path drop-off
Inventory, forecasting, and automated procurement in one workspace — built for teams who cannot run the network from a spreadsheet.
−61%
Time to approve a PO
94%
Task success (replenish)
Time to first published floor
−47%
Trial start conversion
+29%
Seatly
Library seating, composed
Digitally design floor layouts, manage seats in real time, and understand how every square foot of a library is used — from canvas to live occupancy.
−47%
Time to first published floor
+29%
Trial start conversion
Day-7 retention
+22%
Home bounce (single open)
−35%
Pulse
Close the day. See the run.
Fitness app UI that turns activity, sleep, and pace into a daily ritual — rings, insights, and maps instead of a spreadsheet of stats.
+22%
Day-7 retention
−35%
Home bounce (single open)
Checkout completion
+18%
Cart abandonment
−33%
QuickBite
Order. Don’t abandon.
Food delivery app UI with clear categories, visible deals, and a checkout that does not stall — designed to cut abandonment on small screens.
+18%
Checkout completion
−33%
Cart abandonment
Time to book a visit
−48%
Booking task success
91%
MediConnect
Book. Join. Follow up.
Telemedicine UX with one-tap doctor profiles, fast booking, and secure messaging — designed to cut no-shows and get patients to a real appointment.
−48%
Time to book a visit
91%
Booking task success